Xinshu Zhao (Hong Kong Baptist University, Hong Kong): Spiral of Just Enough Information-Inverted U Effect of Title Length on Online Read and Relay
Dan Wang, Wing Lam Chan , Xuan Xie & Kristian Jeff Agustin (Hong Kong Baptist University, Hog Kong): The Spiral of Headline Type: Dynamic Impacts of News Type and Headline Length on Read Rate on Toutiao Aggregator
Yi Ronald Ding (Hong Kong Baptist University, Hong Kong) Multimedia Effects on Processing and Perception of Online News: A Case Study of Pictures and Title Length on Headline News
Yu Leung Ng, Suk Fun Leung (alisonsfleung@gmail.com) & Seth Benjamin Henderson) (Hong Kong Baptist University, Hong Kong): Spiral of Sensations: Exclamation Effect on Online Read and Relay!
