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Thursday, July 28 • 16:00 - 17:30
The Spiral of Communication: Big Data Analysis on the Online News Title and Audience Reception in China LIMITED

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Limited Capacity seats available

  • Xinshu Zhao (Hong Kong Baptist University, Hong Kong): Spiral  of  Just  Enough  Information-Inverted  U Effect of  Title  Length  on  Online  Read  and Relay
  • Dan Wang, Wing Lam Chan , Xuan Xie & Kristian Jeff Agustin (Hong Kong Baptist University, Hog Kong): The  Spiral  of  Headline  Type:  Dynamic  Impacts  of  News  Type  and  Headline  Length  on Read Rate on Toutiao Aggregator
  • Yi Ronald Ding (Hong Kong Baptist University, Hong Kong) Multimedia  Effects  on Processing  and  Perception  of  Online  News:  A  Case  Study  of  Pictures and Title Length on Headline News
  • Yu Leung Ng, Suk Fun Leung (alisonsfleung@gmail.com) & Seth Benjamin Henderson) (Hong Kong Baptist University, Hong Kong): Spiral of Sensations: Exclamation Effect on Online Read and Relay! 

Thursday July 28, 2016 16:00 - 17:30 BST
LT3 KEB, Ken Edwards Building