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Friday, July 29 • 14:00 - 15:30
Challenges for Audience Research LIMITED

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Limited Capacity seats available

  • Hui-Wen Liu (National Chengchi University, Taiwan): A ‘Thick-Data’ Turn: A new approach of ‘meaning-mining’ on social media analysis. 
  • José Luis Piñuel (Universidad Complutense de Madrid, Spain), and Miguel Vicente (Universidad de Valladolid, Spain): Studying audiences in Spain: theoretical and methodological considerations in scholarly current research practices.
  • Jiashuo Qin (Ohio University, United States): Advertisement Effectiveness on Investment Products: The Impact of Order Effects on Investors' Preferences When Presented a Short Series of Advertisements in a Consistent Manner.

Friday July 29, 2016 14:00 - 15:30 BST
LT2 Bennett Building