Hui-Wen Liu (National Chengchi University, Taiwan): A ‘Thick-Data’ Turn: A new approach of ‘meaning-mining’ on social media analysis.
José Luis Piñuel (Universidad Complutense de Madrid, Spain), and Miguel Vicente (Universidad de Valladolid, Spain): Studying audiences in Spain: theoretical and methodological considerations in scholarly current research practices.
Jiashuo Qin (Ohio University, United States): Advertisement Effectiveness on Investment Products: The Impact of Order Effects on Investors' Preferences When Presented a Short Series of Advertisements in a Consistent Manner.