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Sunday, July 31 • 11:00 - 12:30
Researching Chinese Audiences LIMITED

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Limited Capacity seats available

  • Ke Zhang (Hong Kong Baptist University, Hong Kong): Cognitive perception of Chinese audience on media image of foreign media.
  • Ming Xiao, and Hongfa Yi (Communication University of China, China): The Chinese image on Twitter: an empirical study based on text mining.
  • Zhongxuan Dai (Hong Kong Baptist University, Hong Kong): How Chinese propaganda could be welcomed online: A case of “Xi Dada” videos integrating uses and gratification and diffusion of innovation approaches.
  • Yannan Liu, Xuejing Zhang, Bo Zhang, and Shuang Liu (Communication University of China, China): Measurement of viewing behaviors of second screens audience in China: Present, challenge and future. 

Sunday July 31, 2016 11:00 - 12:30 BST
G85 Geology Teaching Area, Bennett Building